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ANNA & EVE™ LLC 2012  |   PATENTS PENDING

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During the nine months that we were expecting our daughter, we spent countless hours researching and preparing for her arrival. We discovered some wonderful resources and products in the process, that made far less daunting what can be an overwhelming transition into life as parents. Natural childbirth and breastfeeding classes combined with certain books and DVDs were essential to helping us prepare, and enabled us to make educated decisions along the way. And our extensive research into strollers, diapers, and other baby gear has proven well worth it to help make the new parent experience an easier adjustment amidst the sleep deprivation and days when you need to actually schedule time to take a shower!

 

One of the resources that proved to be the most helpful when we first brought Eve home was the DVD Happiest Baby on the Block, by Dr. Harvey Karp. We had learned about swaddling from numerous friends with new babies over the past few years, and understood that it would be a valuable tool in helping her stay calm and sleep well. But we were unclear why it really works, and when and how to actually do it until we saw Dr. Karp's DVD a couple weeks before Eve was due. (If you are expecting a baby, or plan to provide care for an infant, we can't recommend this resource highly enough!)

 

Our third night home with Eve, in the midst of another sleep deprived night full of seemingly endless feedings and diaper changes, Rob held a tiny, swaddled Eve on her side and gently jiggled her out of newborn agitation into a calm, sweet sleep state. In that welcome moment of still and quiet, Rob said: "I don't know WHAT we'd be doing right now if we hadn't seen that Karp DVD." But a few moments later, the quiet was again gone, as teeny Eve wriggled her arms up and out of her swaddling blanket, and worked herself back into a tearful fussy state. Back to swaddling, side, jiggling and she was out again. The swaddle seemed tight enough this time. Then we heard the unmistakable sound of Eve filling her diaper! Ack! We had to undo the swaddle and then change her as she fussed, wriggled and cried some more.

 

As this cycle continued, our exasperation grew. It seemed we knew what we needed to do to calm her, and we knew that swaddling was step number one. As long as she had a full tummy and a clean diaper, if she was tightly swaddled, and then had one or 2 of Karp's Five S's (swaddling, side laying, swinging/jiggling, shushing, and sucking) she was calm and content. However, having not had more than 60 minutes of sleep at a time for several days, we were growing more and more frustrated with how difficult it was to get a tight enough swaddle on Eve to keep her arms in. If we couldn't get her properly swaddled, the other 4 S's didn't work! It seemed she was a tiny Houdini, who could wriggle herself out of any swaddle we could manage.

 

 

 

 

During the nine months that we were expecting our daughter, we spent countless hours researching and preparing for her arrival. We discovered some wonderful resources and products in the process, that made far less daunting what can be an overwhelming transition into life as parents. Natural childbirth and breastfeeding classes combined with certain books and DVDs were essential to helping us prepare, and enabled us to make educated decisions along the way. And our extensive research into strollers, diapers, and other baby gear has proven well worth it to help make the new parent experience an easier adjustment amidst the sleep deprivation and days when you need to actually schedule time to take a shower!

 

One of the resources that proved to be the most helpful when we first brought Eve home was the DVD Happiest Baby on the Block, by Dr. Harvey Karp. We had learned about swaddling from numerous friends with new babies over the past few years, and understood that it would be a valuable tool in helping her stay calm and sleep well. But we were unclear why it really works, and when and how to actually do it until we saw Dr. Karp's DVD a couple weeks before Eve was due. (If you are expecting a baby, or plan to provide care for an infant, we can't recommend this resource highly enough!)

 

Our third night home with Eve, in the midst of another sleep deprived night full of seemingly endless feedings and diaper changes, Rob held a tiny, swaddled Eve on her side and gently jiggled her out of newborn agitation into a calm, sweet sleep state. In that welcome moment of still and quiet, Rob said: "I don't know WHAT we'd be doing right now if we hadn't seen that Karp DVD." But a few moments later, the quiet was again gone, as teeny Eve wriggled her arms up and out of her swaddling blanket, and worked herself back into a tearful fussy state. Back to swaddling, side, jiggling and she was out again. The swaddle seemed tight enough this time. Then we heard the unmistakable sound of Eve filling her diaper! Ack! We had to undo the swaddle and then change her as she fussed, wriggled and cried some more.

 

As this cycle continued, our exasperation grew. It seemed we knew what we needed to do to calm her, and we knew that swaddling was step number one. As long as she had a full tummy and a clean diaper, if she was tightly swaddled, and then had one or 2 of Karp's Five S's (swaddling, side laying, swinging/jiggling, shushing, and sucking) she was calm and content. However, having not had more than 60 minutes of sleep at a time for several days, we were growing more and more frustrated with how difficult it was to get a tight enough swaddle on Eve to keep her arms in. If we couldn't get her properly swaddled, the other 4 S's didn't work! It seemed she was a tiny Houdini, who could wriggle herself out of any swaddle we could manage.

 

That's when we started joking about needing a baby straight jacket. It sounds cruel, if you haven't experienced this, and if you don't realize how truly comforting swaddling is for a baby as long as his/her arms are really secured. You pretty much have to see it to believe it. But once you do, getting a good and secure swaddle becomes a top priority. Soon after that the idea for Swaddle Strap® baby swaddle was born!

 

The idea came to Rob, who used some paper, scissors and tape to make a mock up of the two straps, one inside the other, attached at the middle. He showed it to Anna, who made a rudimentary prototype out of felt (leftover from making Christmas stockings) with some adhesive velcro.

 

It seemed it might work, so next came a fabric prototype made with a knit fabric and sewn on velcro. This was better, but the fabric was too stretchy and bunched up. The cotton fleece version was closer, but that's when we decided to try a non-stretchy fabric.

 

Non-stretchy, cotton print held better, and didn't bunch, but Eve was still able wriggle her hands forward...then came the idea for the pillows, and VOILA!!!! It worked! It held, it calmed her, she seemed comfortable and didn't even try to wriggle out!

 

We used it for the next few weeks with Eve with great success. We discovered new benefits to it, in addition to the ease of application, such as the ability to change a diaper without un-swaddling and disturbing the baby, and being able to place swaddled sleepy baby in the swing, as the blanket didn't get in the way of the straps. We played around with the placement of the pillow and velcro for optimum comfort and to allow it to accommodate different sized babies and to grow with the baby, and then we made samples for our friends to try.

 

Swaddle Strap® baby swaddle was a hit! So we found a local manufacturer, and the rest is history!

 

We are thrilled to have made something that helps parents calm and improve the sleep quality of their babies with ease. And when baby gets more sleep, so do parents. And well rested parents are happier, calmer parents, so Swaddle Strap® baby swaddle  is a benefit for all!

 

- Anna, Robert & Eve

THE STORY OF SWADDLE STRAP® BABY We invented Swaddle Strap® because we wanted one and it didn't exist.

Robert: "Anna is a great seamstress and quickly made a fabric prototype from my paper mock up. A few days and a few prototypes later and we had it nailed! "

Swaddle Strap®

U.S. Patent No. D690,426

Additional patents pending

THE STORY OF SWADDLE STRAP ARMS ONLY BABY SWADDLE